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Privacy Policy.

How Hook & Hold collects, uses, and protects your personal information, in line with South Africa's Protection of Personal Information Act (POPIA).

Last updated · 15 July 2026
Who We Are What We Collect How We Use It Cookies & Analytics Third-Party Services Storage & Retention Your Rights Security Contact

1. Who we are

This Privacy Policy explains how Hook & Hold, the trading name of Mukona Mamaila, a sole proprietor based in Pretoria, South Africa, collects and uses personal information through the website hookandhold.co.za and in the course of delivering client projects. For the purposes of the Protection of Personal Information Act, 2013 (POPIA), Hook & Hold is the responsible party for the information described here.

2. What information we collect

This website does not run a contact form, so we only receive personal information when you choose to give it to us, for example by:

  • emailing hello@hookandhold.co.za or messaging us on WhatsApp, which may include your name, contact details, and whatever you write to us;
  • booking a discovery call through Calendly, which collects your name, email address, and any details you add to the booking;
  • engaging us for a project, where we collect the information needed to deliver and invoice the work, such as billing details, brand assets, and project content you provide.

Payment card details are entered directly into PayFast's own secure payment page. We do not receive or store your full card details ourselves.

3. How we use your information

We use the information you give us to respond to enquiries, schedule and deliver discovery calls, prepare proposals, deliver and invoice projects, and provide ongoing support if you become a client. We don't sell your information, and we don't use it for purposes beyond running our own business and delivering our services to you.

4. Cookies and analytics

This website does not use cookies, tracking pixels, or analytics or advertising software of any kind. We don't track your browsing behaviour on this Site. Our hosting provider may keep basic technical server logs (such as IP address and browser type) for security and performance purposes, as most web hosting does by default.

5. Third-party services

We rely on a small number of third-party services to run our business, including Calendly for scheduling, PayFast for payment processing, WhatsApp for messaging, and hosting and content-delivery providers to run this Site. Each of these operates under its own privacy policy and may process information outside South Africa as part of its own infrastructure. We only share the information necessary for these services to perform their function.

6. Data storage and retention

We keep client project information, communication, and invoicing records for as long as reasonably needed to deliver the project, meet support commitments, and comply with legal, accounting, or tax record-keeping requirements. Enquiries that don't turn into a project are kept only as long as needed to respond to you, and are deleted when no longer needed.

7. Your rights

Under POPIA, you have the right to ask us what personal information we hold about you, to request that we correct or update it, to ask us to delete it (subject to any legal or contractual reason we may need to keep it), and to object to how we're using it. To exercise any of these rights, email hello@hookandhold.co.za.

8. Security

We take reasonable technical and organisational steps to protect the personal information we hold from loss, misuse, or unauthorised access, and we rely on established, reputable third-party providers, such as PayFast for payments, for the parts of the process that require higher levels of security, like handling card details.

9. Changes to this policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page shows when it last changed; continuing to use the Site after an update means you accept the revised policy.

10. Contact us and complaints

Questions about this policy, or requests relating to your personal information, can be sent to hello@hookandhold.co.za or +27 61 587 9327. If you believe we haven't handled your information properly, you also have the right to lodge a complaint with South Africa's Information Regulator.

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An independent studio designing cinematic digital experiences for brands that want to be remembered.

hello@hookandhold.co.za

+27 61 587 9327

Pretoria, South Africa

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